TINNI

I engineered the TINNI homepage as a high-conversion, editorial-style storefront that reflects the brand’s artisanal DNA through a minimalist, luxury-focused layout. By prioritizing large-scale imagery and clean typography, I created a seamless visual journey that balances featured collections in the hero section with a dedicated call-to-action for custom bridal and bespoke tailoring. The architecture integrates a curated visual gallery and sustainability storytelling, ensuring that the wide range of offerings is presented with a cohesive, high-fashion aesthetic optimized for the Shopify platform.

For the TINNI Bridal page, I focused on creating a digital lookbook rather than a standard shop grid. I designed a clean, visual layout to showcase the bespoke gown designs, trading the usual "Add to Cart" button for a direct call-to-action to book a consultation. This keeps the focus on the craftsmanship while funneling high-intent clients straight into the brand’s custom-made service.

I developed a specialized Custom Pieces template that replaces the standard 'Add to Cart' with a 'Book an Appointment' CTA. This design shifts the focus from a quick transaction to a high-touch consultation flow, tailored for bespoke bridal and made-to-measure garments.

For the Archival Sale and other collection pages, I developed a clean, conversion-focused template that handles a large, diverse inventory. I prioritized a grid-first layout to keep the shopping experience intuitive, ensuring that even with a high volume of items, the brand’s minimalist aesthetic remains consistent across the entire Shopify site.

For the RTW collection, I implemented a high-conversion retail layout featuring a standard 'Add to Cart' workflow. This template is optimized for speed and convenience, allowing customers to instantly purchase casual wear, accessories, and kidswear.

I engineered a dedicated Pre-Order template to manage upcoming seasonal drops. It features a custom 'Pre-order Now' button and integrated lead-time messaging, allowing the brand to capture demand and manage customer expectations for exclusive, non-stock collections.

For the FAQ page, I implemented a clean, accordion-style layout to organize complex information like lead times, custom order processes, and sizing. By grouping questions into clear categories, I made the brand's bespoke services easy to navigate, reducing customer support friction while maintaining the site’s minimalist design.